Phase 2 Plan and Explanation

Release of ancillary narrative: The free mobile game "War Of The Future" with a limited beta phase giving access to the game only upon purchasing a ticket to the release of the feature film "Operation Blue Skies."

This will build hype and anticipation for the game due to its closed release. People who do have access to the game will spread the hype by word of mouth to those who do not have access yet. Meaning, the general public will be more excited for the worldwide release of the game.

Only then, a few weeks later would the worldwide release of the game be announced. Just enough time for the anticipation to pay off instead of wearing off.

Release the core narrative comic book: The comic book will take place in the beginning of the second Act of the story, shedding light on how some of the Rebel Heroes came to be.

This will cause comic book fans to take interest in the story, maybe willing to expand further and see the film.